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Creative direction guide

Give each reference a job

Use references to communicate identity, palette, composition and the details worth preserving.

Separate the decisions

A reference image may contain several ideas: a silhouette, a material, a lighting setup and a camera angle. Name the qualities you want to carry forward and those that should change.

For a character, specify which equipment and asymmetric details define its identity. For an environment, distinguish composition from color or atmosphere.

Keep the useful context available

Save project references with a purpose and guidance. Use exact approved asset versions when they should guide later work. Turn off references that no longer fit the direction.

Review feedback belongs beside the result. A specific rejection is more useful than asking for something to be “better”: describe the mismatch and the desired change.

Evaluate the result, not the instruction

A well-specified reference can still produce a result that misses the brief. Compare assets together at gameplay scale and inspect details across views or frames.

Approval is the point where you decide a version is useful. It should follow inspection, rather than simply follow a completed generation.

References and agent context